Last Updated: Dec 11, 2025
Introduction
At HORMONAL HARMONY, LLC, doing business as TrueVitaLabs (“us”, “we”, “our”, or the “Company”), we value your privacy and are committed to safeguarding your data. This Privacy Policy (the “Policy”) describes our privacy practices for the activities set out below. As part of our commitment to transparency, we explain how we collect, store, access, and otherwise process information relating to individuals. In this Policy, “Personal Data” refers to any information that identifies or can be used to identify an individual—either on its own or when combined with other information.
We comply with the highest global standards of privacy regulation. As such, we follow the obligations under:
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California’s Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and California Online Privacy Protection Act (CalOPPA)
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Colorado Privacy Act (CPA)
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Utah Consumer Privacy Act (UCPA)
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Connecticut Data Privacy Act (CTDPA)
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Virginia Consumer Data Protection Act (VCDPA)
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Texas Data Privacy and Security Act (TDPSA)
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Oregon Consumer Privacy Act (OCPA)
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Montana Consumer Data Privacy Act
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Delaware Personal Data Privacy Act
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Nebraska Data Privacy Law
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New Hampshire Data Privacy Act
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New Jersey Data Privacy Act
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Minnesota Consumer Data Privacy Act
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Maryland Online Consumer Protection Act
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General Data Protection Regulation (GDPR)
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Other applicable global privacy laws
Scope
This Policy applies to all TrueVitaLabs websites and domains, including truevitalabs.com, and any other platforms or services operated by HORMONAL HARMONY, LLC.
This Policy does not apply to third-party applications, websites, products, services, or platforms that may be linked to or accessed through our site. Those are governed by their own separate privacy policies, and we are not responsible for their content or practices.
Processing Activities
This Policy applies when you interact with us by:
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Creating an account, subscription, or purchasing products
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Using any services, tools, or features on our website
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Visiting our websites and landing pages
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Receiving communication from us (emails, newsletters, SMS, ads)
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Interacting with us on social media or through customer service channels
Personal Data We Collect
What Personal Data We Collect
When you make a purchase or attempt to make a purchase, we may collect:
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Account Information: name, email address, and password
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Payment Information: billing address, phone number, credit/debit card information, or other payment details
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Demographic Data: age, gender
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Financial Information: card numbers or payment tokens (processed securely by third parties)
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Purchase Information: order history, personalized orders
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Mobile Device Identifiers: model, operating system, device fingerprint
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Location Data: general location or IP-based location
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Work-Related Information: occupation or employment details (if voluntarily provided)
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Health & Lifestyle Information: voluntarily provided information relating to wellness, symptoms, goals, routines, or supplement usage
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Session Replay Data: recordings or interpretations of your interactions on our website to help improve usability
When using our products or services, we may additionally collect:
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Feedback or reviews
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Social media profile information (if you log in via a social provider)
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User-generated content such as posts, comments, photos, audio, or uploaded documents
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Subscription-related information
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Technical product information
How We Collect Personal Data
1. Directly From You
This includes information provided when you:
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Create an account or order products
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Use subscription services
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Engage with customer service (email, phone, chat, social media)
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Enter promotions, surveys, or giveaways
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Provide testimonials or reviews
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Log in via social media platforms
2. Automatically
We collect information via:
Automatically collected data may include device information, IP address, usage data, time stamps, products viewed, and browsing patterns.
3. From Third Parties
We may receive data from:
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Shopify
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Klaviyo
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Zendesk
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Meta (Facebook/Instagram)
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Google Analytics / GA4
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Jetpack
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Appstle Subscriptions
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Payment processors (Stripe, PayPal, Shopify Payments)
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Delivery and fulfillment partners
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Fraud prevention and identity verification services
If you provide us with Personal Data relating to someone else (e.g., sending a gift), you confirm you have authorization to do so.
Device & Usage Data
When you visit our website, we automatically collect information such as:
Purpose and Legal Basis of Processing
We process Personal Data to:
Provide Products & Services
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Fulfill and manage orders, billing, and subscription services
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Deliver electronic and physical products
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Provide customer support
Maintain a Safe and Secure Environment
Improve and Develop Our Services
Marketing & Communications
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Send newsletters, updates, promotions
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Provide targeted advertising
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Customize website experiences
Research & Development
When required by law, we process your information based on consent. You may withdraw your consent at any time.
Third-Party Tools & Integrations
We use third-party tools for functionality, analytics, marketing, subscriptions, and support, including:
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Shopify (store platform & hosting)
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Klaviyo (email marketing)
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Zendesk (customer service)
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Google Analytics / GA4 (analytics)
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Meta Pixel (advertising)
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Stripe, PayPal, Shopify Payments (payment processing)
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Jetpack (security & analytics tools)
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Appstle Subscriptions (subscription management)
These partners process data according to their own privacy policies.
International Data Transfer
We are located in the United States and primarily store and process data in the U.S.
Some third-party partners may transfer data internationally.
We ensure appropriate safeguards, including Standard Contractual Clauses (SCCs), are in place for international data transfers.
Sharing and Disclosure
We share your Personal Data only in the following cases:
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With service providers who help operate our business
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With analytics and advertising partners
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To comply with legal obligations
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To prevent fraud or protect safety
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During corporate transactions such as mergers or acquisitions
We do not sell Personal Data in the traditional sense. Under some laws, marketing sharing may be considered “selling” or “sharing,” and opt-out rights are provided accordingly.
Cookies
We use:
You may control cookies through your browser settings. Disabling cookies may impact site functionality.
How We Keep Your Data Safe
We use organizational and technical safeguards to protect your information, including encrypted connections and secure server environments.
Third parties processing data on our behalf are contractually required to maintain reasonable security measures.
In the event of a data breach, we will notify affected users and authorities as legally required.
Children’s Privacy
We do not knowingly collect data from individuals under 18 years of age.
If you believe a minor has provided information to us, contact us immediately.
Your Rights
Depending on your location, you may have rights including:
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Right to Access
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Right to Rectification
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Right to Erasure (“Right to be Forgotten”)
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Right to Opt Out of:
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Right to Data Portability
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Right to Restrict Processing
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Right to Non-Discrimination
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Right to Withdraw Consent
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Right to File an Appeal
We extend global privacy rights (including GDPR, CCPA/CPRA, CPA, VCDPA, CTDPA, and more) to all users, regardless of region.
How to Exercise Your Rights
You may submit requests by emailing:
📧 contact@truevitalabs.com
For your security, we may require proof of identity before processing a request.
Changes to This Policy
We may update this Policy periodically. Updates will be posted on this page, and continued use of our services constitutes acceptance of the revised Policy.
Contact Us
If you have questions about your data or privacy rights, please contact us:
HORMONAL HARMONY, LLC
66 W Flagler Street STE 900 - #951
Miami, FL 33130
📧 contact@truevitalabs.com
